Luxury Hotel Social Media Campaign

The Challenge

Luxe Hotels Group was heavily dependent on OTA platforms like MakeMyTrip and Booking.com, paying 15-20% commissions. Their social media presence was minimal and inconsistent, offering no direct booking channel.

Our Solution

We developed a content-first social media strategy featuring professional photography, Reels and short-form video content, influencer collaborations, and targeted social ads. A direct booking funnel was integrated with social media platforms to capture leads.

Results

• 180% increase in direct website bookings
• 25,000+ Instagram followers gained in 8 months
• 200% engagement increase across all platforms
• OTA dependency reduced by 50%

Technologies Used