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AWC is one of Bhiwandi's largest warehousing operators, with multiple facilities and a 5-person sales team. They were losing enquiries across fragmented channels. We built them a complete digital ecosystem — website, AI chatbot, WhatsApp automation, CRM, dashboard — all connected, all automated. Here's exactly what we did.
21
Days to launch
17
Pages live
<30s
Lead → WhatsApp
24/7
AI uptime
AWC had inbound enquiries coming from five different channels — phone calls during off-hours, WhatsApp messages buried in personal chats, website forms going to a single email nobody checked, walk-ins, and JustDial. With a 5-person sales team operating across multiple warehouses, the company had no unified view of who enquired, when, or what they wanted.
Average WhatsApp reply time: 47 minutes. By the time AWC replied, the prospect had often moved on to a competitor.
60% of enquiries came outside office hours. Nobody answered until morning. Many leads ghosted before a callback happened.
Leads lived in WhatsApp chats, Excel sheets, sticky notes, and individual sales reps' phones. No way to follow up systematically.
AWC's customer base spans Hindi, English, and Hinglish speakers. Generic auto-replies felt impersonal and converted poorly.
We didn't just build a website. We built an entire revenue operating system. Here's every layer.
Custom-designed, mobile-first, blazing fast. Hosted on Vercel with Cloudflare CDN for ~2× faster global load times. SEO-optimised with JSON-LD schemas (LocalBusiness, Service, FAQ).
Anthropic's Claude integrated into both the website widget and the WhatsApp Business number. Trained on AWC's services, pricing, and FAQs. Auto-detects Hindi, English, or Hinglish.
Verified green business badge — not a 3rd-party tool. Sends programmatic messages with the trust signal customers actually recognise.
Cloud database stores every lead with full chat history. If the same number enquires twice via different channels, it merges into a single record — no duplicate leads cluttering the sales view.
Private dashboard at awc.com/dashboard. Token-secured login. View all leads, full chat history per number, one-click status updates (New → Contacted → Qualified → Won/Lost).
Every enquiry simultaneously notifies 5 team WhatsApp numbers + 3 email addresses. Sales team, CRM team, and the owner — everyone sees every lead instantly.
Visitor lands
Lands on awc.com from search/ad/referral
Chatbot qualifies
Claude asks goal, captures name + phone
Saved to CRM
Airtable record created with chat history
WhatsApp ping
5 team numbers + 3 emails get the alert
Sales closes
Team replies on WhatsApp, deal moves
⚡ Total time from visitor landing to your sales team's phone: under 30 seconds
Concrete numbers from AWC's first quarter on the new system.
<30s
Lead-to-WhatsApp ping time
Before: 47 minutes (manual)
80%
Enquiries handled by AI alone
Before: 0% (all manual)
0
Duplicate leads in CRM
Before: ~30% duplicated across channels
5×
Faster sales team response
Before: Pre-launch baseline
24/7
Coverage even outside office
Before: 9-hour business window
8 min
Fastest chatbot-only close
Before: Sunday, fully autonomous
“The system pays for itself in the first month. Leads we would have missed at 11pm now get qualified by the AI and sit in our CRM by morning. We've closed deals on Sundays without anyone touching a phone.”
Akash Chandwani
Founder, Akash Warehouse Co.
* Testimonial pending final approval — placeholder for case study completion
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